Agency

Interactive agency

Strategy: make sense of your project

To establish your design project, we provide multi-disciplined consultants : to add value to your brand's image, to improve your editorial content, to adapt your web communication plan, to develop frequent visits from your users etc. many challenges that we help you to face.

Creative brief

The purpose of the creative brief is to identify your expectations and vision for the project in the most appropriate way: individual interviews, group meetings, project workshops etc. by addressing all of your questions we are able to come up with a solid definition of your design project.

Studies

Audit and website diagnostic, benchmarking project on the sector or competitors, convergence study, database analysis, website traffic analysis etc. depending on the challenges that need to be faced, we carry out the necessary analyses for the design phase.

Recommendation

This can take various forms depending on the size of your project: a simple recommendation following a one on one meeting or a complete strategic plan, detailing all the communication possibilities and operational management.

Design: linking the best talents

Based on collaborations between our creative departments, our approach is made up of three key areas:

Graphic design

Our creative directors get involved with all your image problems (identity, visual identity guidelines, ergonomics, animations etc.) to address your visual design issues, by relying on best practices and standards created by organisations such as the W3C.

Editorial consultants

To define a content strategy, design an informations architecture, create an editorial guideline etc. editorial consultants produce a content model to be implemented on your website, by meeting requirements including coherence and information relevance.

Relationship Marketing

Focussed on customer relations, our e-marketing department helps solve your problems including stimulating your brand, SEO, affiliation, e-mailing, traffic management and customer loyalty. This department enjoys the support of our engineers for e-CRM applications.

Production: ensuring the overall quality

To move onto the production phase all aspects of the design phase have to be validated: technical feasibility, meeting the client's objectives, consideration of constraints linked to your environment etc.

Prototyping

The aim of the prototype is to demonstrate in the form of a graphical mock up or html page what your site will look like in terms of appearance, structure and navigation. This is a way to ensure that you and your teams are completely satisfied with the possible support of test groups.

Specifications

The aim of specifications are to cross check technical, graphical, editorial and operational requirements: the required levels of security and reliability are guaranteed by listing all the production aspects before starting development.

Content production

Creating a graphical animation, rewriting pages, designing an ad banner etc, we produce the content of your site to meet your needs as closely as possible with the support of our consultants who are able to more effectively manage the implementation of desired services.

Support: share our passion for the web

At a time when the web is being used for new things, especially for social media such as Wikis and Blogs, we are convinced that the communication of companies and institutions needs a breath of fresh air. At Smile, you will find representatives who are passionate about these developments and who create innovative applications day after day in close relationship with your team. To support you and develop new ideas in this field we particularly suggest:

• seminars on innovating themes connected to the Internet
• Des training customised to meet the needs of your users
• Des white papers used as guidelines to encourage best practices.