manage the content of your website
yourself!
CMS integration
Which solution should you choose for you website?
More and more companies are choosing open source content management systems to produce their website. This choice is not only a financial one: these systems are distinguished by their reliability and have been adopted by a large community of users and in France by companies such as Dassault Systems, Bouygues Telecom or Yves Rocher.
A selection of the best CMS on the market
By calling in Smile, you have:
- the help of a recognised specialist of open source content management systems (CMS), to select the IT tool and create a solution that best meets your specific requirements;
- the development of a customised site (architecture, graphic design, features etc.) enablingyou to manage your content in the way you want to (simple management, collaborative, possibly based on a company repository etc.);
- support to suit you, from short non technical training of your teams for the operational management of you site to enhancing your features.
An effective way to inform, serve and seduce
Our websites have three extra objectives:
To inform
Each of your users should easily be able to find the information they are looking for. This objective is linked to our technical expertise and our consulting services. For example, our advice for your information architecture aims to create user friendly navigation: this combines a structured category set up and a system of contextual links that suggests, depending on the contents of the page, the most relevant links for digging deeper. Another factor, is our demand for an ergonomic structure and compliance with web regulations and uses, allowing the user to concentrate all their attention on finding what they are looking for and not the way they are browsing. Finally, due to our involvement in the open source movement, we attach great importance to complying with web standards therefore we try to apply recommendations of the World Wide Web Consortium (W3C). This results in sites that meet accessibility constraints up to a "gold" standard, encouraging SEO and which are accessible from any device.
Serve
In addition to information provided on your site, your site should enable users to use all or some of your services. For example, taking into account a user's request or offering job vacancies in I-mode. For years now, we have considered the development of services a priority to improve your website and relations with your users. This is why our websites characterised by innovative features. These features are part of a wider consideration of the user's experience on a website. In this respect, we are involved in the development of " Web 2.0", a new generation of websites, and we ensure the use of best practices through numerous reference materials such as our White Papers.
Seduce
Attraction, surprise, loyalty etc. The seductive power of your website is a key element of your web success. Beyond a simple visual appearance, this seduction comes from the overall design that is closely linked to your content design. To do this, we provide you with our Interactive Agency
, who are specialists in web communication. After analysing your objectives, positioning and image, we create communication strategies that can be used in visual and editorial format. Our graphic design studio has diverse expertise in the design and animation of websites, for expressing all the creativity you want. The studio works closely with our editorial workshop to improve the way information is written and to produce content that is more appropriate for the web.
